BMW Scales Back – Time For A New Mercedes
Wednesday, September 24th, 2008BMW In Retreat. Mercedes Going Strong
In order to avoid going into the red, BMW wants to stop pushing for maximum sales volume until conditions improve,
They plan to shift cars that would have been destined for the US market to markets where profits are better.
They are even talking about reintroducing four-cylinder engines because of high gas prices.
BMW plans to cut leasing by at least 10%, eliminate 90 North American jobs, and even end the company’s annual December clearance event.
Typically BMW offers its best incentives at the end of the year to keep up with promotions Mercedes, but at the cost of profitability.


